About Us

We partner with ambitious companies to accelerate digital capabilities - from technology to product and people.

So here’s the thing: for over a decade, technologists have been predicting that software will eat the world. Today, data and technology are at the heart of every company. But despite this, companies still struggle to unlock value from tech at the speed required.

Instead, innovation efforts regularly falter; digital transformation often fails to deliver - and all the while, user expectations just keep getting higher.

The digital skills gap

We believe it takes more than tech or data alone to win. After all, technology and digital services don’t build themselves: it takes the right people, set up in the right environment, to deliver, manage and continuously improve it.

The problem then (and now) is that the old ways of addressing these two questions - tech and people - through outsourcing, consulting, training houses or digital agencies isn’t working fast enough. Meanwhile, finding, retaining and developing in-house talent is not getting easier, either. In fact, the digital skills gap is widening.

Our approach

In 2014, we set out to close the world’s skills gap by helping companies accelerate the development of their digital capabilities.

For that to happen, we believed a remarkable new type of partner was needed: one that could combine deep, hands-on tech and delivery expertise with an equally clear focus on upskilling and talent development. A partner that could advise and guide, build and deliver, teach and upskill - simultaneously.

It’s from this ambition that AND Digital was born.

A remarkable model

In order to help both our clients and our people to thrive, we designed AND around a very special organisational structure - known as our Club Model - which allows us to organise our people (known as ANDis) in a unique way.

Each ANDi is part of a small, tight-knit cross-functional team called a Squad. Six to eight Squads, with some specialist roles and a leadership team, make what we call a Club.

A Club is a unit with no more than 100 ANDis, who together serve between 8-12 different clients. Each Club has its own physical space – a Clubhouse – with its own management team, and the autonomy to make its own decisions when it comes to its people and clients.

Supporting the work of each Club and the development of each ANDi is our hardworking, multidisciplinary team, Tenzing.

It’s a pioneering approach designed to allow us to be nimble and Agile – keeping the pace, close relationships and individuality of our start-up days, while still allowing us to grow rapidly at scale.